Caroline Vidal

Digital Analytics Engineer

Studying
analytics
Foto på mig
Problem Solver
paint brushes

About me

Discovering My True Calling

After years of exploring various professions in the service industry, including working in kitchens, on airplanes, and in gyms, I realized I was ready for a change.
My passion for problem-solving and technology led me to discover the field of digital analytics. In 2021, this revelation propelled me to enroll in the Digital Analytics Specialist program at IHM Business School. The decision was transformative, marking the beginning of my journey into a career that truly resonated with me.

While studying at IHM Business School, I had the great opportunity to join IIH Nordic in Copenhagen as a student worker. By fall 2022, I transitioned into a full-time role as a Digital Analytics Engineer.
My primary responsibilities involve implementing tracking setups for our clients, a task that requires an understanding of digital analytics tools and strategies. Additionally, in this position, I lead GA4 training sessions for our clients. This allows me to combine my background as a personal trainer and coach with my growing expertise in digital analytics. This unique mix of skills is invaluable in helping me assist clients to not only understand but also effectively use their data.

Engaging with the Analytics Community

I am thrilled to be one of the organizers of MeasureCamp Malmö, which we successfully launched in January 2024. I am also one of the founders of Women in Data & Analytics - Nordics, a community dedicated to empowering women in the data and analytics sector. This initiative provides an important platform for networking, mutual support, and professional growth, enabling women to thrive and lead in our field. My roles in these organizations allow me to connect with peers, share insights, and strengthen our professional networks in analytics.

A Blend of Creativity and Technical Skill

I really enjoy working with the technical aspects of analytics, and also enjoying working with HTML/CSS and JavaScript.
This interest inspired me to build my website from scratch, a project that was as much about creativity as it was about technical learning.

During the various stages of my career, I've consistently developed key skills such as planning, problem-solving, leadership, and coaching. Alongside my passion for the technical aspects of analytics, these skills have enabled me to contribute effectively to projects and collaborate successfully with teams, ensuring steady progress and meaningful insights in my work.